Information totems are interactive digital displays that provide real-time information to the public in high-traffic areas such as airports, train stations, shopping malls, and tourist destinations. They typically feature touchscreens and internet connectivity, allowing users to access maps, schedules, event information, and more2. These totems enhance navigation, improve user experience, and can even generate revenue through advertising.
Brand upstand refers to the practice of using signage and displays to elevate a brand's visibility and presence in a given space. This can include custom-designed signs, digital displays, and other visual elements that promote a brand's identity and message3. Effective brand upstands help create a strong brand image, attract attention, and communicate key messages to the target audience.
